You just don’t know these people are talking about you at all. Someone might be praising your brand, and you can’t augment that good experience by getting in touch with them and responding with a thank you. Someone somewhere right now might be talking about a negative experience with your brand or leaving a negative comment about their experience with your brand, and you have no way of rectifying it. If you’re not monitoring the Internet for conversations around your brand, you’re really giving up part of the control you have over your brand image. Here’s a quick list: Protecting brand reputation Social media listening lets you take care of several essential areas of running your business. Why social listening is important for your brand We’re going to talk about a few of these tools in a little while.īut before that, let’s take a closer look at those benefits first.
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